Dec 09, 2019  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [Archived Catalog]

MKTG 3710 - Advertising


A study designed to examine theory and practical application of advertising in the context of integrated brand promotion along with the economic regulatory and social effects of promotional activities.

Prerequisite/Corequisite:
Prerequisites: Admission to Upper Division and MKTG 3700 with a grade of C or higher

Hours:
3