Aug 04, 2020  
Fall 2014 - Summer 2015 Graduate Catalog 
Fall 2014 - Summer 2015 Graduate Catalog [Archived Catalog]

MKTG 5700 - Introduction to Marketing

Study of marketing goods and services in a global economy with emphasis on the identification of target markets and the elements required to develop effective marketing strategies. This course describes the marketing environment and elements of consumer behavior, and introduces emerging market technologies. The course reinforces the importance of ethics and social responsibility in the operation of the market system.