Jul 03, 2020  
2018-2019 Undergraduate Catalog 
2018-2019 Undergraduate Catalog [Archived Catalog]

MKTG 3710 - Advertising

A study designed to examine theory and practical application of advertising in the context of integrated brand promotion along with the economic regulatory and social effects of promotional activities.

Prerequisites: Admission to Upper Division and MKTG 3700 with a grade of C or higher