Aug 08, 2020  
2017-2018 Undergraduate Catalog 
2017-2018 Undergraduate Catalog [Archived Catalog]

Management & Marketing

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The Mike Cottrell College of Business Department of Management and Marketing offers BBA degrees in Management and Marketing and BAS degree in Technology Management. Upper-level courses supporting the Management degree are available on the Gainesville and Dahlonega campuses. Upper level courses supporting the Marketing degree are available on the Dahlonega campus. Upper-level courses supporting the Technology Management degree are offered at Gainesville. This department also houses a number of associate-level courses that apply towards the AA degree in Business Administration.

The Management major prepares students to plan, organize, lead, and control businesses and not-for-profit organizations. Students are trained in human resource management, organizational behavior, labor relations, operations, small business, and other topical areas of business. The leadership aspects of this major are fundamental to motivating and understanding the human resource aspects of organizations, and thus a leadership concentration is available to students.

The Marketing major provides a solid foundation in key areas of marketing along with a strong background in the practices and theories that are the foundation of contemporary marketing in the global competitive marketplace.

Marketing majors are trained in advertising, consumer behavior, digital marketing, marketing research, personal selling and electives that provide the students opportunity to develop specialized marketing knowledge.

In order to complete a BBA in Management or Marketing, students must meet the Admission to Upper Division requirements for the Mike Cottrell College of Business prior to enrolling in most 3000/4000 level courses. The specific requirements are described under the Mike Cottrell College of Business section of this catalog.


    Associate of ArtsBachelor of Applied ScienceBachelor of Business AdministrationMinorOther Programs

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